Product Design Soul Searching

Everyone who works at ARMATURE has something in common: we’re all passionate about the work we do. Much of that work is in the product design and development world, and animated conversations about coding and full-stack have been known to dominate our happy hours, company outings, and even baby showers. We love talking tech and know that there’s always something new to learn.

So we take note when we come across other passionate people. Those who seek to elevate their crafts, sweating the details and putting in the time to make their work both meaningful and exceptional. That’s what we love about this Smashing Magazine piece by product designer Joshua Mauldin. He takes a principled approach to his day-to-day and advocates for design having a soul. This sounds dramatic, but it’s really just another way of saying that we should all take the time to create products that people love to use. At the start of a new design project, Mauldin asks two questions:

  • What’s going to help someone really find this useful?
  • What’s going to make them care about it?

These simple questions are a great way for product designers to stay laser-focused on building solutions with the end user in mind. And it opens the door for that je ne sais quoi that can only happen when you think big.

Here’s to the power of design, and to people like Josh who share our passion for designing products that make you proud.

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